{"id":191,"date":"2026-10-09T06:28:44","date_gmt":"2026-10-09T06:28:44","guid":{"rendered":"https:\/\/accessease.in\/blogs\/?p=191"},"modified":"2026-10-09T06:28:44","modified_gmt":"2026-10-09T06:28:44","slug":"event-registration-software-promote-events","status":"publish","type":"post","link":"https:\/\/accessease.in\/blogs\/event-registration-software-promote-events\/","title":{"rendered":"Event Registration Software as a Silent Sales Tool: How It Markets Your Event for You"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #ffffff;\">Your registration page is the one page every attendee must visit, yet many organisers treat it like a plain form. That is a missed marketing opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Yes, event registration software can promote your event, not just collect sign-ups. The right platform sends automated emails, tracks which campaigns bring registrations, offers promo codes and makes sharing effortless. Every sign-up then becomes a small marketing channel that works for you around the clock.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">This guide shows seven ways your registration page can sell for you, how to set it up in 30 days and how AccessEase helps Indian organisers turn sign-ups into a growing audience.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>Quick Summary<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">Modern platforms market your event through automated emails, promo codes, referral links, source tracking and waitlists.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">Your confirmation page and reminder emails are high-attention moments. Use them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">Track every sign-up source so you can double down on what works.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">Post-event follow-up turns attendees into repeat customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">AccessEase brings these tools together in one dashboard.<\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ffffff;\"><b>Can Event Registration Software Really Promote Your Event?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Yes, event registration software promotes your event by turning every step of the sign-up journey into a marketing touchpoint. Automated emails, shareable links, promo codes and campaign tracking help you reach more people, convert more visitors and re-engage past attendees, all without extra tools or extra staff.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Think of it this way: ads bring visitors to the door, and your registration page decides whether they walk in. What happens afterwards, from the confirmation email to the reminder to the thank-you survey, decides whether they come back.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Myth:<\/b><span style=\"font-weight: 400;\"> Registration is just data collection.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Reality:<\/b><span style=\"font-weight: 400;\"> It is your warmest audience, already interested enough to sign up.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Myth:<\/b><span style=\"font-weight: 400;\"> Marketing ends when the ticket sells.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Reality:<\/b><span style=\"font-weight: 400;\"> Reminders, referrals and follow-ups keep selling long after.<\/span><\/span><\/li>\n<\/ul>\n<h3><span style=\"color: #ffffff;\"><b>The Silent Sales Funnel: 7 Ways Your Registration Page Sells for You<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Seven built-in tools turn a registration page into a silent sales funnel: a conversion-focused landing page, promo codes, share-to-register links, automated emails, source tracking, waitlists and post-event follow-up. Each one works around the clock, so your team spends less time chasing sign-ups and more time shaping the event.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>1. A Landing Page That Converts<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Your registration page is a sales page. Lead with the date, venue, speakers and one clear button. Add agenda highlights and a short list of what attendees gain.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Fewer fields mean more completed sign-ups.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>2. Promo Codes and Early-Bird Urgency<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Deadlines and discounts give hesitant visitors a reason to act today. Set early-bird tiers, group rates and partner codes.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Every code also doubles as a tracking tool, because you can see which one brings the most registrations.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>3. Share-to-Register and Referral Links<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Your attendees know people like them. A share button on the confirmation page, or a personal referral link, turns each sign-up into an invitation.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Recommendations from a friend often carry more weight than an advertisement.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>4. Built-In Email Marketing and Reminders<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Many event registration platform tools send confirmations, reminders and follow-ups from inside the dashboard. Segment by ticket type or session, and each group gets the message that suits it.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">You skip the exports and the separate email tool.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>5. Source Tracking That Shows What Works<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Create a tracking link for every channel: Instagram, WhatsApp, email, partners and college groups. Your dashboard then shows which channel brings registrations.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">You stop guessing and move your effort to what performs.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>6. Waitlists and Limited-Seat Scarcity<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Visible seat counts and waitlists create honest urgency. When a seat opens, the next person gets an automatic invite.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">No seat stays empty, and demand stays visible.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>7. Post-Event Follow-Up That Brings Them Back<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">The sale does not end at the gate. Send a thank-you, a feedback survey and an early-bird offer for your next event while the memory is fresh.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Your registration database becomes your warmest audience.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><b>Want these seven tools in one dashboard?<\/b><span style=\"font-weight: 400;\"> Explore how <\/span><a href=\"https:\/\/accessease.in\/\"><span style=\"color: #ff6600;\"><b>AccessEase<\/b><\/span><\/a><span style=\"font-weight: 400;\"> works as event registration software that markets while it registers, and requests a demo.<\/span><\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>Basic Form vs Marketing-Ready Event Registration Software<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">A basic form collects names; marketing-ready event registration software also promotes, tracks and re-engages. The difference shows in what happens after someone signs up. If you cannot see where registrations came from or contact attendees automatically, your form is working as a database, not as a marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Not all registration softwares market equally, so compare them on what happens after the sign-up.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #ffffff;\"><b>Marketing Moment<\/b><\/span><\/td>\n<td><span style=\"color: #ffffff;\"><b>Basic Form<\/b><\/span><\/td>\n<td><span style=\"color: #ffffff;\"><b>Marketing-Ready Platform<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Landing page<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Plain fields<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Branded page with agenda, speakers and a clear call to action<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Discounts<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Manual price edits<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Promo codes, early-bird tiers, group rates<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Sharing<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">None<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Share-to-register buttons and referral links<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Email<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Export and send elsewhere<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Automated confirmations, reminders and follow-ups<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Channel insight<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">None<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Source tracking by campaign or link<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Sold-out events<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Dead end<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Waitlist with automatic invites<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Repeat attendance<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Contacts scattered<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Searchable attendee database for your next event<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Which column describes your current setup?<\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>What Does This Look Like in Practice? A Mini ROI Example<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">A small improvement at each funnel stage compounds into many extra attendees. This hypothetical workshop shows how referral links, reminders and early-bird codes add registrations without extra ad spend. Use these numbers as a template and replace them with your own event data.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Imagine a 200-seat workshop priced at \u20b91,500 per ticket:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"color: #ffffff;\"><b>Lever<\/b><\/span><\/td>\n<td><span style=\"color: #ffffff;\"><b>Hypothetical Result<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Baseline: direct promotion only<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">120 registrations<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Early-bird code pulls in fence-sitters<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">+20<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Share-to-register links bring friends<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">+30<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400; color: #ffffff;\">Waitlist fills cancelled seats<\/span><\/td>\n<td><span style=\"font-weight: 400; color: #ffffff;\">+10<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #ffffff;\"><b>Total registrations<\/b><\/span><\/td>\n<td><span style=\"color: #ffffff;\"><b>180<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400; color: #ffffff;\">That is 60 extra registrations, or \u20b990,000 in additional ticket revenue before discounts. Automated reminders then help more of those registrants actually show up.<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Create a unique tracking link for every channel before you announce the event. You cannot track a channel retroactively.<\/span><\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>Your 30-Day Playbook: Turn Sign-Ups into Marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Set up your marketing flow in four phases: build the page, launch with codes and tracking links, nurture with automated emails and close with waitlists and follow-up. This 30-day plan works with any event registration solution that includes these tools, and most of the work happens before launch.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Days 1-5, Build:<\/b><span style=\"font-weight: 400;\"> Write a clear headline, add agenda highlights, set ticket tiers and keep the form short.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Days 6-10, Launch:<\/b><span style=\"font-weight: 400;\"> Publish with early-bird pricing, create promo codes and one tracking link per channel, and add a share button to the confirmation page.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Days 11-25, Nurture:<\/b><span style=\"font-weight: 400;\"> Send segmented confirmation and reminder emails. Review source data weekly and shift effort to the best channels.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Days 26-30, Close:<\/b><span style=\"font-weight: 400;\"> Switch on the waitlist, send a last-call message and prepare check-in.<\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #ffffff;\">After the event, send your thank-you, survey and next-event offer within a day or two.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>\u2714 Marketing-Ready Checklist<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Landing page with agenda, speakers and one clear button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Early-bird pricing and promo codes ready<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Unique tracking link for every channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Share button on the confirmation page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Automated confirmation and reminder emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Waitlist switched on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #ffffff;\">\u00a0Post-event survey and next-event offer scheduled<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\"><b>Not sure where to start?<\/b><span style=\"font-weight: 400;\"> Tell the <strong><a href=\"https:\/\/accessease.in\/\"><span style=\"color: #ff6600;\">AccessEase<\/span> <\/a><\/strong>team your event size and goals, and ask for a walkthrough of the marketing tools.<\/span><\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>Mistakes to Avoid When Using Event Registration Software for Promotion<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">The biggest promotion mistakes are treating registration as admin, skipping tracking links, sending generic emails and ignoring the follow-up. Each one wastes the attention of people who already said yes. Fix them early and your event registration software starts working as a marketing channel, not just a database.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Treating registration as admin.<\/b><span style=\"font-weight: 400;\"> Your sign-ups are your warmest audience. Speak to them.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>No tracking links.<\/b><span style=\"font-weight: 400;\"> Without source data, you cannot tell which channel earns its budget.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Generic emails.<\/b><span style=\"font-weight: 400;\"> One message for everyone ignores ticket type, session and interest.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Over-emailing.<\/b><span style=\"font-weight: 400;\"> Too many messages push people to unsubscribe, so send only what helps and respect consent.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>No follow-up.<\/b><span style=\"font-weight: 400;\"> Attendees drift away unless you stay in touch.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\"><b>Common Mistake:<\/b><span style=\"font-weight: 400;\"> Sending a confirmation email with no next step. Add a share button, an agenda link or a calendar invite so every message does a job.<\/span><\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>Why AccessEase Is the Event Registration Solution That Markets While It Registers<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">AccessEase is event registration software designed to register, communicate and re-engage in one dashboard. Organisers across India can manage forms, payments, <a href=\"https:\/\/mailchimp.com\/marketing-glossary\/email-automation\/\" target=\"_blank\" rel=\"noopener\">automated emails<\/a>, promo codes, QR check-in and reports without stitching together separate tools. As an events registration platform, it keeps your whole audience in one place.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Branded registration pages<\/b><span style=\"font-weight: 400;\"> that put your event first<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Promo codes and ticket tiers<\/b><span style=\"font-weight: 400;\"> for early-bird and partner campaigns<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Automated emails and reminders<\/b><span style=\"font-weight: 400;\"> from confirmation to follow-up<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>QR check-in and badge printing<\/b><span style=\"font-weight: 400;\"> for a smooth event day<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #ffffff;\"><b>Live reports<\/b><span style=\"font-weight: 400;\"> showing registrations and attendance<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\"><span style=\"font-weight: 400;\">AccessEase suits conferences, college fests, workshops and exhibitions. See it in action at<\/span> <b><a href=\"https:\/\/accessease.in\/\"><span style=\"color: #ff6600;\">AccessEase<\/span><\/a>.<\/b><\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>Conclusion<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Event registration software does more than collect sign-ups: it promotes your event, tracks what works and brings attendees back. Build a landing page that sells, add promo codes and share-to-register links, send automated emails, track every channel and follow up after the event. Each step turns a quiet form into a silent sales tool that keeps working long after launch day. What would your next event look like if every registration worked as a marketing channel? Visit <a href=\"https:\/\/accessease.in\/\"><span style=\"color: #ff6600;\"><strong>AccessEase<\/strong> <\/span><\/a>and book a demo with to find out.<\/span><\/p>\n<h3><span style=\"color: #ffffff;\"><b>FAQs<\/b><\/span><\/h3>\n<h4><span style=\"color: #ffffff;\"><b>Do event registration platform tools include built-in email marketing?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Many events registration platform tools include built-in email for confirmations, reminders and follow-ups, though depth varies by vendor. Some offer segmentation, scheduling and templates, while others only send receipts. AccessEase includes automated emails inside the dashboard, so you can reach registrants by ticket type or session without exporting data to a separate email tool.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>How does an event registration solution turn attendees into repeat customers?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">An event registration solution turns attendees into repeat customers by storing their details, tracking attendance and enabling timely follow-up. After the event, you can send thank-you emails, surveys and early-bird offers to people who attended. AccessEase keeps registrations and attendance in one database, so you can invite past attendees to your next event quickly.<\/span><\/p>\n<h4><span style=\"color: #ffffff;\"><b>Which registration software offers referral or share-to-register features?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400; color: #ffffff;\">Registration softwares with promo codes, shareable links and campaign tracking can support referral and share-to-register campaigns, and features vary by vendor. Ask each vendor for a demo of personal referral links and share buttons. AccessEase supports shareable registration pages and promo codes, so you can run referral campaigns and see which links bring sign-ups.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your registration page is the one page every attendee must visit, yet many organisers treat it like a plain form. 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